Search Engine Marketing using SEO and PPC

Getting your web presence discovered by being at the top or being found by natural click through site visitors always helps an online business. Therefore, a good search marketing plan always includes a wider range of methods to ensure targeted traffic and that is best done by placing links of the sites onto some bigger or wider platform or through some social media sites like Facebook or Twitter.

Search Engine Marketing using SEO and PPC

SEO or Search Engine Optimization is one of the most important subset of Search Engine Marketing. No Search Engine Marketing campaign is complete without Search Engine Optimization, because its purpose is to make the site better and easily available to both Search Engines and the users. So, for a better online marketing through Search Engine Marketing, Search Engine Optimization is important.

There is another part or type for Search Engine Marketing called Pay per Click. It is an Internet Advertising model that used to direct traffic to the websites where the advertisers pay the publisher or website owner whenever a visitor clicks on an advertisement there.

But now people, who want to sale online, preferring Pay per Sale over Pay per Click. As for Pay per click, there is no guarantee of selling and not always targeted traffic also. In recent days fraud clicking has become a big problem also. So they, who want a serious business online, prefer Pay per Sale rather than Pay per Click.